Episode 4
How To Build Your Personal Brand (using LinkedIn) - w/ Shikhaj
My guest for this episode is Shikhaj Jakhete . Shikhaj is a Technical Account Manager at Adobe.
First moves to steal
- Build Your Personal Brand (using LinkedIn) - w/ Shikhaj
- Learning the skills to run his marketing agency (
- Focusing keenly on authenticity and through insightful storytelling, Shikhaj has carved out for himself a compelling online presence, most notably on LinkedIn.
- We discuss how one can get started with curating their own personal brand online and explore some of the many benefits and potential motivations behind doing so.
- We also go over how to deal with the daunting aspect of putting ourselves out there, and the importance of curating a peer group that enables beneficial habits.
- To tie things up, we go over how we can derive synergies from different social media platforms, a personal website, as well as our professional organizations and in person events to build a well-rounded brand.
- and it worked wonders because I was telling my own story I was telling my own failures it it's not always about posting...
- don't know if I want to put myself out there I don't know if any of my posts there I don't know if any of my posts will...
Fast scan timestamps
Transcript-backed moments
A few lines worth stealing before you hand over the full hour.
and it worked wonders because I was telling my own story I was telling my own failures it it's not always about posting success like that feels fake I don't know if I want to put myself out
don't know if I want to put myself out there I don't know if any of my posts there I don't know if any of my posts will actually add value or create your own brand build build authenticity
own brand build build authenticity online and let people come to you welcome back to the ready said do podcast where we discuss remarkable stories by Regular People my guest for this episode is shik Jak shik is a
this episode is shik Jak shik is a technical account manager at Adobe more importantly he's a Trailblazer in the art and as we shall see science of building a personal brand online with a
building a personal brand online with a keen focus on authenticity and through insightful storytelling chash has carved out for himself a compelling presence online most notably on LinkedIn as
Show notes
My guest for this episode is Shikhaj Jakhete. Shikhaj is a Technical Account Manager at Adobe. More importantly, he is a trailblazer in the art and science of personal branding online as well as in real life.
Focusing keenly on authenticity and through insightful storytelling, Shikhaj has carved out for himself a compelling online presence, most notably on LinkedIn. We discuss how one can get started with curating their own personal brand online and explore some of the many benefits and potential motivations behind doing so. Shikhaj goes over how he started out and the tools he used to post helpful and engaging content consistently, building a follower base that relies on him for his insightful contributions, particularly in the fields of marketing, technology, and more. We also go over how to deal with the daunting aspect of putting ourselves out there, and the importance of curating a peer group that enables beneficial habits. To tie things up, we go over how we can derive synergies from different social media platforms, a personal website, as well as our professional organizations and in person events to build a well-rounded brand.
If you're looking to curate your personal brand online, whether starting fresh or making improvements, this discussion is for you. In keeping with the theme of learning from someone just two steps ahead of you instead of an expert, I’d like to emphasize that this discussion focuses on the tools and strategies that proved successful for Shikhaj. My goal is to merely highlight how one can start making progress today towards their own goals of building a personal brand, and some common pitfalls to avoid along the way.
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Timestamps:
(00:00:00) Intro and background
(00:03:56) Making the most of admission deferral because of Covid-19
(00:06:26) Launching a marketing agency during Covid-19
(00:08:16) Learning the skills to run his marketing agency
(00:10:10) First foray into writing on LinkedIn - Intro to personal branding
(00:12:59) Evolving content types and target audiences based on life updates
(00:15:34) Shikhaj’s process for generating content ideas
(00:18:30) Perspective of an international master’s student in the US
(00:21:10) Dealing with self-doubt and putting oneself out there
(00:24:30) On choosing peers and building a personal website
(00:28:57) The right motivations for personal branding
(00:30:58) Why should one care about their personal brand? + various avenues of branding
(00:36:14) Qualitative and qualitative benefits of personal branding
(00:39:52) Shifting landscapes due to proliferation of AI-generated content
(00:42:29) Shikhaj’s upcoming endeavors and outro