Episode 37
How To Forge A Career In AdTech (Track + Store/(Steal?) User Data) - w/ Vishwas
In this episode featured not-expert is Vishwas Shanbhag. Vishwas is the head of Revenue Strategy at VerSe.The subject of today’s discussion is AdTech.
First moves to steal
- Forge A Career In AdTech (Track + Store/(Steal?) User Data) - w/ Vishwas
Transcript-backed moments
A few lines worth stealing before you hand over the full hour.
am I right in assuming that we should never allow cookies for any website unless well inob hard-hitting point was the kind of Revenue that we were getting the money involved in attech is
the money involved in attech is something that blew me away what are some skills that would make them well suited for the attech industry while talking about it I took a couple of minutes to explain it but all this opens
minutes to explain it but all this opens in 100 millisecond and that's the old play do you have access to my Google searches and such Nike can come and say that I just want to Target a user who
that I just want to Target a user who plays basketball once or twice a week a lot of apps when you install them they want access to photos when you select all photos because this app now has
all photos because this app now has access to my entire gallery IEX being a Amazon product I not do anything with that data even if they're actively listening maybe I watched a series about
Show notes
In this episode featured not-expert is Vishwas Shanbhag. Vishwas is the head of Revenue Strategy at VerSe.The subject of today’s discussion is AdTech. Vishwas takes us thru the fascinating and cash-strapped world of ad tech and the engineering marvels it takes to serve personalized ads to users within 200 ms. We also go over some innocent and otherwise things companies do to track and store your data, exactly how cookies and tracking pixels work and why it can be risky to allow third party cookies, and a lot of best practices on how we can best secure our data online while also not degrading our search experience.
-----------------------------------------------------------------------------------------------------------------------------------------------------------------------Resources:Vishwas: https://www.linkedin.com/in/vishwas-shanbhag/Timestamps:(00:00) Background + Introduction(02:35) Vishwas's Journey into Ad Tech(07:45) Understanding the Basics of Ad Tech(10:02) InMobi's Role in the Ad Tech Ecosystem(13:24) Real-Time Ad Serving Mechanism(16:06) Data Collection and User Privacy(19:00) Skills for Aspiring Ad Tech Professionals(21:39) User Data and Targeting in Ad Tech(25:16) Privacy Concerns in Ad Tech(28:40) Understanding Cookies and Privacy(31:38) Quality experience on the internet comes with loss of privacy?(36:54) Are Ads Really That Bad?(41:13) Data Privacy and Public Wi-Fi Risks(46:01) Ads shown for what you watch on Netflix(49:25) Alexa & Siri are ALWAYS listening?(51:59) Are they listening to what you talk about to suggest ads?(55:10) Do NOT allow all permissions (photos etc) to random apps(57:46) Outro + Gratitude