Episode 95
How to Humanize Your AI Copywriting (Ex-DC Journalist POV) - w/ Joshua
Beyond the Bot: Why Your AI Marketing is Failing (and the Journalist’s Fix) In the noise-saturated landscape of 2026, the barrier to entry for content has never been lower, but the barrier to trust has never been higher. Everyone has access to the same LLMs, the same prompts, and the same "perfect" prose.
First moves to steal
- Humanize Your AI Copywriting (Ex-DC Journalist POV) - w/ Joshua
- Diversify your intake: Read The New York Times , The Atlantic , and The Economist to see how professional editors handle short and long-form narratives.
- Practice prose: Writing is a muscle. You can’t expect to write a viral white paper if you haven't practiced the basic "chords" of storytelling.
- Be Inefficient: Don't be afraid to take the long way around a story. It’s those human tangents that build the trust AI can't replicate.
- Blueprint for Effective Writing
- Building a Personal Brand on LinkedIn
Fast scan timestamps
Transcript-backed moments
A few lines worth stealing before you hand over the full hour.
AI is exceptionally bad at creating the final product. Even now, especially now, he used to be a reporter for The Hill in he used to be a reporter for The Hill in DC, covering stories coming straight out
DC, covering stories coming straight out of the White House. Now, Joshua Altund is the fractional chief communications officer for high growth firms. >> I love being a reporter. It was a great
>> I love being a reporter. It was a great job. I thought that's what I would basically be doing for my career. In 2026, everyone and their grandma is using AI to write, but most people are
using AI to write, but most people are actually just creating AI slop that no one reads and worse, it destroys their brand instead of building it once you know the formula and this is true in any
know the formula and this is true in any industry is then you can break it. He revealed the oneword trap that might be killing your brand credibility. Turns out being personable can be a huge
Show notes
Beyond the Bot: Why Your AI Marketing is Failing (and the Journalist’s Fix) In the noise-saturated landscape of 2026, the barrier to entry for content has never been lower, but the barrier to trust has never been higher. Everyone has access to the same LLMs, the same prompts, and the same "perfect" prose. A digital environment filled with "brain rot"—content that is grammatically flawless but intellectually invisible. In this episode of Ready Set Do , we sit down with Joshua Altman , CEO of Beltway Media and a former digital media producer for The Hill in Washington, D.C.